Kebede is describing the impetus behind her non-profit organization, the Lemlem Foundation, formerly known as the LK Foundation, which the model founded in 2005 in an effort to help the fight to combat maternal mortality, after years of working as a WHO Goodwill Ambassador.
“We wanted to focus on raising awareness of the issue because it was an issue that had been going on for so long, but not really getting the attention it deserved,” said Kebede, who herself is a mother of two. “There was a lot of work to be done around that and letting people know so that it becomes part of the agenda for governments and international donors.”
The organization works to help women in African artisan communities—including Ethiopia, where Kebede was born—by promoting access to healthcare and economic opportunities, also working in tandem with leading African non-profit Amref Health Africa.
Maybe they live really far away, or there is nothing close to them, and by the time they decide they need to get to the hospital, they are in delivery mode. It’s all of those things that endanger a mom during those very dangerous moments in life.”
“They have a goal of training thousands of midwives, which we want to be a part of, so we’re helping them with that,” Kebede explained. This year, the organization has also launched a new investment to train women artisans and entrepreneurs in technical, business and leadership skills to improve their opportunities within Africa’s growing fashion industry.
It only makes sense, then, that working in tandem with the foundation is Lemlem, Kebede’s clothing company now entering it’s 10th year. Like the foundation itself, the brand came from Kebede’s own personal experiences and desire to make a positive change.
“It was really one of those right place, right time, where there was a solution to the problem I was looking at,” she said. “I was walking around the city in Ethiopia, and visited all of these incredible weavers who were really struggling to find work or a market for their goods because of Westernization and fast fashion.. I just thought this was a feel-good way of creating a market for them, improving their skill, and bringing a new product to the marketplace for the consumer that has a story and more of a 360 product that is also changing the lives of people and has a lot more levels, and at the same time just something that you really love and are attracted to.”
All of Lemlem’s offerings, which now include clothing, shoes, accessories, and home goods, are hand-made by artisan studios in Africa, with a focus on expanding production and job opportunities across the continent, as well as keeping the craft of traditional weaving alive. The brand is the foundation’s cornerstone donor, providing five percent of all direct sales and proceeds from special collaborations.
What’s more, for Mother’s Day, the brand has created special tote bags featuring signature handwoven striped fabric accents, currently available for $20 on lemlem.com, with all proceeds going directly to the foundation.
As for Kebede’s own Mother’s Day plans? “Usually the kids just make me breakfast, which I think is kind of perfect.” She pauses. “In bed. Can’t forget that part.”