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Grand Banks Yachts Recognized for Excellence in Customer Satisfaction
Company earns 2007 NMMA award for achievements in sales, service and product quality.
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SEATTLE – July 5, 2007 –
The National Marine Manufacturers Association today announced Grand Banks Yachts Ltd. as a recipient of its CSI Recognition Award for Excellence in Customer Satisfaction. According to the NMMA, the company maintained an independently-measured standard of excellence in customer satisfaction of 90 percent or higher, based on information provided by consumers purchasing a new Grand Banks between July 2006 and June 2007.
“We work hard to maintain a reputation for uncompromising quality and service,” said Neil McCurdy, Vice President of Sales for Grand Banks. “To be recognized by our customers as one of the best in the industry is the highest honor. It’s a testament to the quality of our brand, our dealers and our people, who ensure that every experience with Grand Banks and with our yachts is delivered with excellence.”
The award recognizes Grand Banks Yachts in the Inboard Express Cruiser Boats category, which accounts for every model in the company’s lineup. Grand Banks qualified for award consideration when it enrolled in the Marine Industry CSI (Customer Satisfaction Index) Program, implementing rigorous and ongoing measurement of satisfaction among its customers.
“Understanding how customers rate the process of buying and owning a Grand Banks is vital to our commitment to continued improvement,” said McCurdy. “It’s also a key extension of our participation in the NMMA’s Yacht Certification Program on the manufacturing side. From design to production, sales to delivery and beyond, these programs provide a rigorous, measurable set of benchmarks that back up our own high standards of excellence at every step.”
About Grand Banks – Since 1956, Grand Banks Yachts Ltd. has built yachts of superior quality that have become industry hallmarks and earned a loyal following around the world. Renowned for their handmade craftsmanship, distinctive good looks, and tried and true all-weather capabilities, Grand Banks yachts continue to be the choice of discerning boaters today. Learn more about the company and its Heritage, Eastbay, and Aleutian series yachts at grandbanks.com.
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Media Contact
David Hensel
Director of Brand & Marketing
2100 Westlake Avenue N.
Suite 107
Seattle, WA 98109
Tel: 206 352 0116 x116
Fax: 206 352 1711
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