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Grand Banks Yachts Recognized for Top Web Site
NMMA and boats.com recognize GB with Best OEM/Manufacturer Site
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Seattle, WA – February 16, 2006 –
Grand Banks Yachts was honored for having the best website among marine manufacturers today by National Marine Manufacturers Association (NMMA) and boats.com, in the second annual North American Marine Industry Web Awards.
The Grand Banks web site was redesigned last year to improve its ability to provide timely information to consumers, dealers and media. Casual browsers can quickly glean news about Grand Banks' products and dealer network, while serious buyers can easily find detailed information about the company, construction methods, product performance, press reviews and more.
It's also a place where people can connect with the community of Grand Banks owners around the world. Owner association news, rendezvous events, and even a series on online discussion forums enable GB enthusiasts to share ideas and information directly with others.
A special interactive section, "GB Difference," gives visitors a virtual tour of the main factory, walks them through the 50-year history of the company, and offers streaming videos about new boats and customer testimonials.
"It is an honor to be recognized by our peers as number one in this category," said David Hensel, Marketing Communications Director for Grand Banks Yachts. "We're always pushing to give customers more useful information on our site. Just this week we introduced a new feature, a series of online seminars that provide information from various industry experts to help our owners get the most out of their cruising experience."
The success of the new site has been evidenced by an increase in traffic and a decrease in calls to the company's service line - and, of course, by the new award. The winners were announced at the kick-off media breakfast for the Miami International Boat Show. James Nolan, awards presenter and general manager of boats.com, praised the site "for its clean elegance and ease of site navigation. The site also speaks directly to its consumers, with tight branding and comprehensive information about the features of each boat."
The North American Marine Industry Web Awards were launched to recognize the industry's drive towards higher standards of excellence in website design and content. Websites considered for the North American Web Awards were evaluated by a panel of judges with expertise in web creation and design.
About Grand Banks - Since 1956, Grand Banks Yachts, Ltd. has built yachts of superior quality that have become industry hallmarks and earned a loyal following around the world. Renowned for their handmade craftsmanship, distinctive good looks, and tried and true all-weather capabilities, Grand Banks yachts continue to be the choice of discerning boaters today. Learn more about the company and its Heritage, Eastbay, and Aleutian series yachts at www.grandbanks.com.
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Media Contact
David Hensel
Director of Brand & Marketing
2288 West Commodore Way
Suite 200
Seattle, WA 98199
Tel: 206 352 0116 x116
Fax: 206 352 1711
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